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Where Are the Missing Pieces to Your Online Lead Generation Puzzle?
By Brad Shorr, Director of Content Strategy, Straight North
The value of the infographic is its usefulness in helping marketers spot gaps or disconnects in its campaign process. For instance —
Form submissions and phone calls need to be tracked, but more often than not, phone call tracking is neglected. However, without granular tracking of phone conversions, marketers must make campaign refinements and ROI evaluations based on very incomplete data — a recipe for ineffective optimization and inefficient marketing investment.
When you organize your process for success, online lead generation becomes far less puzzling!
Use the Ecosystem infographic to spot missing pieces to your lead generation system. When you organize your process for success, online lead generation becomes far less puzzling!