Built on a highly scalable and reliable cloud-based infrastructure, the marketing platform collects and analyzes 0.8 TB of data on average each day. These data are obtained from multiple sources such as digital campaigns, over 110,000 mobile apps, and two million websites. With a growing consumer base of825 million, in China alone, the platform allows brands to gain a deep, multi-dimensional understanding of customer behavior. iClick’s core marketing product line includes iAudience and iAccess. While the former is a data-management platform that allows these marketers to identify more insights of the targeted audience and provide a list of highly potential consumers, iAccess is a one-stop, cross-channel targeting solution specifically built for agencies and brands. The two products work hand-in-hand to provide an integrated and effective marketing solution for brands.

The collaboration between iClick Interactive and Armani Hotel Dubai is a great example that drives the point of the company’s data analytics for consumer understanding. With the UAE gearing up to welcome a growing wave of Chinese tourists, Armani Hotel Dubai upgraded its facilities and expanded its operations to accommodate the new guests. However, it needed an advisor to help fill the culture gap and break the language barrier to run digital campaigns. “Trying to push any marketing campaign in China without local expertise will ensnare companies in a ‘twice the efforts, half the result’ trap,” says Hsieh. iClick tailored an optimal solution for the hotel to increase brand awareness and booking rate from China, which was the target market for the client. The solution connected the client to the Chinese audience via the country’s most popular websites, which resulted in a staggering 87 percent increase in the reach of Chinese customers.

Regarding iClick’s development into a globally integrated marketing and enterprise cloud platform, its strategic partnership agreement with BTG WELINK, the online retail services arm of Beijing Tourism Group, one of the top ten tourism service groups in China, marked an important milestone. “The partnership represents a significant opportunity for iClick’s Enterprise Solutions business, as we help BTG build a unified customer relationship management system spanning over 100 brands across eight industry verticals,” says Hsieh. By utilizing iClick’s strengths in business intelligence and digital marketing, BTG is tapping the potential of smart retail by providing its customers with an array of smart lifestyle O2O solutions. “We have successfully deployed our Enterprise Solutions with a number of well-known international brands, this partnership is another powerful example of our ability to provide top tier clients with targeted, customized solutions,” Hsieh continues.

iClick Interactive has pioneered programmatic marketing strategies in Hong Kong and Mainland China since 2009—a time when the world economy was still reeling from the hit of the 2008 financial crisis. Riding on its original advertising business, iClick has established a product and innovation center in 2019 to support the company’s increased R&D investments in new products and solutions in the fields of Enterprise CRM, cloud, AI and blockchain.

The multi-million dollar NASDAQ-listed company covers 98 percent of internet users in China. It stays firm in its marketing technology and data capabilities despite the recent the Coronavirus outbreak and other geopolitical issues that affect trades. On a concluding note, Hsieh says, “We strive to stay on the front foot in meeting client’s needs amidst the fast-changing marketing and business environment.Leveraging our data and technology capabilities, we’ll continue to enhance our Integrated Enterprise and Marketing Cloud Platform to deliver the best value to our clients.”