The digital advertising landscape is constantly evolving to meet the demands of consumers today. While more consumers head to digital channels to research, shop, and find product recommendations, they have very specific attitudes towards how brands decide to engage them while they are online. Consequently, advertisers and advertising agencies today are investing in ad management channels like social media, search engines, online media, banner ads, programmatic advertisements, and affiliate programs to generate higher revenue. With the aim of making ads more interactive and effective, the brands are in the lookout for ad management companies that are harnessing the power of technology to help them amplify their digital presence.
In the wake of these technology transitions, there are companies that are continually proving their mettle in the field of ad management solutions with several innovative technological capabilities and success stories up their sleeves. These companies can maximize a brand’s advertising profit with built-in ad-serving capability allowing them to manage and deliver ads with a single system. Ad management companies also help the brands save ample time and cut down their operations expenses by eliminating fixed ads, manual changes to web pages. Applying the concept of targeted ads, the companies can show the right ads to the right viewers to increase the brand’s advertising revenue.
While the trends in online advertising include marketing efforts such as search engine optimization, social media, display ads, and more; there are numerous other advertising trends which have evolved quintessentially from traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing, and online advertising. QR codes have gained traction as an interactive tool in advertising, where the code can be scanned by a smartphone to initiate several actions, such as opening a website, making a phone call, or sending an SMS message. As a joint venture combining the advertising efforts of two or more brands, co-branding can help elevate brand awareness while creating heightened consumer interest in newly launched products. As a form of advertising, content marketing is another effective medium for creating awareness when it comes to brand storytelling.
As we jump headlong into 2020, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. A distinguished panel comprising of CEOs, CIOs, VCs, Analysts, and the editorial board of CIO Advisor APAC has selected the Top 10 Ad Management Companies. The companies compiled in this issue have exhibited extensive business process knowledge, along with in-depth, integrated, and innovative strategies in the ad management space.
We hope the issue of CIO Advisor APAC helps you build the partnership you and your firm need to enable technology-driven efficient ad management.
We present to you CIO Advisor APAC’s “Top 10 Ad Management Companies - 2020.”